Product market fit, or PMF, is in a good market (large or sufficiently profitable), with proven and proven products that people want and need in that market. This is very important. You can have the best team and the best product, but it doesn’t matter if there is no market or your product can’t meet market demand well. This means that PMF is something you must determine early, just like before you spend a lot of money and build your product early. But what if you have already built your product? Well, it is easy to tell if PMF has occurred. To obtain PMF, you need to make a business hypothesis, create a minimum viable product (MVP), and test the two against each other.