Customer reviews and testimonials are the only way customers can air their opinion about a business’ product and services.
Maybe, in the past, customer reviews didn’t hold much ground as there wasn’t the availability of digital devices through which this could go public and possibly determine the entire trajectory of a business. But, today, customer reviews play a fundamental role to ensure the growth and continued existence of a business.
Reviews have the sole power of either dragging traffic and business to a particular brand or taking it away. Nothing reassures a potential buyer about a product than the online reviews of others. This power of review does not only influence potential customers, brands that are willing to grow take reviews into advice on ways to improve their product and services.
1. To Promote their Business: Many businesses use their customers’ reviews as a marketing strategy to promote their businesses. This form of marketing strategy feels a lot more like the digitized version of word of the mouth sales. These reviews can determine the rise in sales for any business because the information it gives across to potential buyers is, “someone has used this and they are happy with it”. These days, brands and businesses now go out of their way to ask for customer reviews as this helps them promote and market their business.
2. To Push Traffic: There are many ways that reviews can be utilized to serve the taste of a brand. Many times, brands give out PR packages to various influencers in exchange for honest and selling reviews. There are also people who this has become their business—product review, they review products for brands, including the brands’ website as a backlink which attracts traffic to the brand’s website.
3. Use as Case Study: Brands use customer reviews as a case study of what their product is all about. The reviews that particularly fit into this form and those in-depth reviews that detail how useful the product of the brand or their services was to the user. With this type of review, you get to tell the entire story about the product from start to finish. This is particularly useful as there are customers who are moved only by in-depth analysis on any particular product because in-depth detailing touches across several significant aspects of a product and service that most times copy reviews do not.
4. Use of Reviews and Testimonials in Emails: This is another growing way businesses can utilize customer reviews. Inserting it into the body of the email that goes out to your customers has its positive effect as not only does it rave about your product and services, it allows your readers to see it from another person’s perspective. Many buyers are usually influenced by this.
Buyers trust reviews, it gives them insights into a product they’re yet to use. This is even more important for online products. Brands can incorporate these reviews to boost their business as well.